Today we had a branding lecture, where Daniel talked all about how to build a solid brand for our final year project.

The process of branding

1. conducting research
2. clarifying strategy
3. designing identity
4. creating touchpoints
5. managing assets

Some books to look at -

• designing brand identity - book
• logo book

• Values
• Name - capture what you are doing with your project to get an emotional response - good name sets the tone for everything else