After deciding on the topic of homelessness and an idea, next as a group we had to develop a brand.
What do I want my logo to represent and emit-
Overall I need this logo to be very simple and recognisable, I think that this logo / brand needs to be created through a thoughtful and empathetic approach. Homelessness is a sensitive topic so this needs to be considered.
I brainstormed some ideas for possible ideas for what could look nice for our homelessness hub brand. Logo ideas that I explored were: